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The domain californiamutts.com has the following on the site, "com! At California Mutts, we specialize in unique handmade pet ID tags." I analyzed that the webpage also said " They are colorful, sturdy, and look great on any breed of any size." They also stated " We make pet IDs for any animal that wears a collar, so have a look around. Were sure youll find the tag that fits the special personality of your pet! Our standard, one inch, and mini tags are high quality stainless steel." The meta header had California Mutts as the first search term. This keyword was followed by custom pet tags, colorful pet tag, and pet tag which isn't as important as California Mutts. The other words they used was dog tag. pet ID is also included but might not be viewed by web engines.